Whether you are a small startup or a company powerhouse, you’ll need to create your very own company profile. And what you might think is super interesting for you can be an utter snooze fest for the reader, making you miss the chance of successfully marketing your brand. To ensure you’ve got all the right information to entice your reader, you need to turn the traditional business profile on its head and think more about your audience than yourself. 1. Identify the Profile’s Purpose Many businesses use company profiles for different scenarios, including company websites, trade portfolios and investment plans. So, before you even put pen to paper, it’s vital to identify the sole purpose of the profile. You can adapt it at a later stage if needed! Let’s say your profile is for your business website. Make a list of topics you’d want to know as a reader and make sure the tone used when writing matches your target audience. You don’t want to make it sound stuffy by bombarding a time