The success of your website is affected by the content. Good content will win customer trust and traffic to your website. Therefore, structuring the content on your site so that it is relevant and easy will affect not only to understand your customers about who you are and how they can do business with you, but also using your company can get into the ranks of major search engines like Google and Bing. One way for your online business to succeed is to have a website that ranks high in search engines to attract visitors. Your website needs to convert visitors to convince them who have to do business with you. To achieve both of these goals, your content must be interesting and actionable, be able to attract your identity, explain what you have to offer, explain visitors must buy from you, rich in keywords and metadata. In addition, it also provides links to create credibility. Here are five tips for creating the right content for your website, as reported by Verisign, a web service provider and security technology company.
1. Go directly to the goal
You cannot consider visitors who will read all the content on your page. Many people don't even go halfway. That is why you need to enter your most important information at the top and prioritize your content from there. This concept is called an inverted pyramid. The "inverted" pyramid can be thought of as a simple triangle with one side drawn horizontally on the top and the body pointing down. The widest section at the top presents the most substantial, interesting, and important information that the author wants to convey, the material presented below should be the initial part of the article. While the bottom which reflects other material must be followed by a reduction in interest. This style is very popular in the world of journalism because it is similar to the headline structure or the most up-to-date news style. This style is recommended for web content writers because it has many benefits for the reader. By using this style, they can easily solve the subject matter of the article. When you start writing with the most important information, attract attention, wide scope, the first few sentences on your web page will contain most of the relevant keywords, and thus can improve your SEO.
2. Actionable Languages
Tell your visitors what you want to do and use strong invitations to take actions such as "Download this Form" or "Learn more about this product". Actionable content is good content and this makes you more relevant.
3. Short Sentences
When writing for the Web, keep it short and simple. The internet deserves a place for beautiful prose. It is important you need to sort out your sentences into the things that are important. Use the words you need so people understand.
4. Keywords for Search Engine Optimization
You have to make sure people search for keywords using search engines like Google or Bing, what they find is your website address. You might be better off choosing keywords that people search for more.
Because reversing works best for those of you who are just starting to write, choose keywords in the long "tail" (such as the example "How to best remove the onion"). They are generally not sought after, but your chances of finding people are even higher.
5. Posts That Can Be Read Quickly
If it makes sense, make a list and not paragraphs. When people read content on the Internet, whether on a laptop or cell phone, they read important information. This is an old trick used by outdoor advertising designers, like billboards.
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